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NBA 2K20's MyCAREER Story Features Idris Elba, Scottie Pippin, and Steve Urkel

Amen

Aug. 20, 2019

Plus, that dude from
and Winston from
Silicon Valley
(aka Ernie Hudson). Anyway, the cinematic MyCAREER mode found in
Ghostbusters
continues to impress in its cinematic-ness with this year being no exception. With the latest entry “When The Lights Are Brightest” Executive Produced by LeBron James' SpringHill Entertainment. And as expected, LeBron is in it too.
NBA 2K20
Interestingly this year's entry is being referred to as a film.
“The story of ‘When The Lights Are Brightest’ in NBA 2K20 reflects the story of today’s modern athletes,” said Maverick Carter, CEO of SpringHill Entertainment and athlete empowerment company UNINTERRUPTED. “From dealing with the pressures of fame, demands on and off the court, and outside influences, athletes face a tremendous amount of obstacles. SpringHill Entertainment exists to tell compelling stories and in this case, we were able to draw on our own experiences with LeBron and other athletes to create a narrative that’s authentic and a bit of a peek behind the curtain. Fans of NBA 2K20 are going to be amazed at the level of detail we were able to get to in this film.”
“An entire film made entirely of video game scenes has never been done in this way before,” said Alfie Brody, Vice President of Global Marketing at NBA 2K. “We decided to partner with SpringHill Entertainment because as an athlete-led production company, they authentically understand basketball culture and created a totally unique cinematic experience that encapsulates the reality facing the game’s next prospects. What we were able to accomplish in this year’s MyCAREER mode is an example of what’s ‘NEXT’ in moviemaking and in gaming.”
NBA 2K20 will be released worldwide on September 6, 2019.
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