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Four Reasons Why A Professional Email Address Is Important

Ernest Pappoe

Jan. 22, 2020

Customers today are flooded with emails –  and become selective on what they open. It is vitally important to make the first best impression with your prospects.
With that in mind, here are the 10 reasons why you should use your domain name (yourname@yourbusiness.com) as your professional email address.
Impression is the key
If you’re trying to build a professional brand for your business, first impressions are important. Email is one of the most common forms of communication with your potential clients. A professional email address creates a sense of trust, especially if it is from a credible website. This will boost your company’s potential to attract new customers.
Branding
Because you are a part of an organisation, you carry its name wherever you are – even virtually. A branded email is no different than word-of-mouth marketing. You speak directly to a client; only it’s done on the web. If that happens often, and you fail to have your own address, then they won’t easily remember your product branding.
Get a good Spam filtering system
Email addresses are the primary target of spammers and Malware viruses. Having your own email domain makes you prone to this type of viruses which endangers your important information online. You wouldn’t want your email to a potential client to just end up in the spam folder or worst – the trash bin.
Trustworthiness
Associating the name of your business to your professional email address adds a buzz of interest to potential clients.
 Can you just imagine receiving an email from angie4w911@yahoo.com instead of angie@yourbusinessname.com. Chances are it will remain unopened or ignored.
Your professional email address can be an easy recognition of your company. Customers will also start to remember the name of your business which builds brand awareness and trust.
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