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Did Barcelona Hire This PR Company To Clean Laporta-Guardiola Saga?

Bradd KE

Feb. 18, 2020

Barcelona have denied allegations they hired a company to "damage the image" of people associated with the club by spreading negative messages on social media platforms. Spanish radio network Cadena SER on Monday published a story claiming Barca had been working with a company to produce online content through unofficial accounts aimed at protecting president Josep Maria Bartomeu and the board.
Pep Guardiola, Xavi, Carles Puyol and former president Joan Laporta were said to have been the subjects of negative posts, while current players Lionel Messi and Gerard Pique were also targeted, according to the report. But Barca are adamant the claims are false, insisting I3 Ventures – the company they have worked with – is not behind the accounts in question.
A club statement read: "With regards to information published today about the contracting of a company dedicated to creating opinion on social media with a view to damaging the image of third parties related directly or indirectly with the club, Barcelona:
"1.- Roundly deny any relationship, and furthermore, the contracting of services linked to social media accounts that have broadcast negative or disparaging messages related to any person, entity or organisation that may be, or have been, related to the club.
"2.- I3 Ventures, a service provider to the club, has no relationship with the accounts mentioned and, if any relationship was to come to light, the club would immediately end their contractual agreement and bring about any necessary legal action to defend their interests.
"3.- As such, Barcelona confirm that it has services contracted relating to the monitoring of social media with the aim of analysing both positive and negative messages about the organisation itself.
"4.- With the contracting of these services, the club is attempting to look after and preserve its reputation as well those of people related to the club (sponsors, players, board members, members, supporters' club members...), as far as the protection of this reputation is a fundamental element and responsibility for those who work for the organisation.
"5.- The club demands an immediate rectification of the information published and reserves the right to exercise legal action against those who continue to implicate the club in such practices."
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