Reddit Launches New Product, 'Trending Takeovers', Here Is What It Does
March. 11, 2020
Reddit has launched Trending Takeovers. A new ad product that allows brands to buy up to 24 hours of placement on the sites popular feed and the search tab.
Trending Takeover ad product will allow brands to reach even more potentials. Popular feed alone is used by a third of the site’s visitors daily. The Search tab also reaches millions every day.
“With a maximum campaign life of 24 hours. Trending Takeover will align brands with the most popular and relevant trends and conversations of the day” according to Reddit blog.
The ad allows the brands’ campaigns to run across the largest trends on Reddit’s site for 24 hours, Reddit says.
The trends section is where users can see what’s currently buzzing and being discussed across the site. Similar to the Trends section on Twitter, which can also be targeted by advertisers.