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Multichoice starts sports streaming in Nigeria to counter Netflix
Jul 7, 2020
Multichoice starts sports streaming in Nigeria to counter Netflix
MultiChoice has started streaming live sport including English Premier League soccer through an upgraded version of its Showmax service to help Africa’s biggest pay-TV company compete better with Netflix Inc. and Amazon.com Inc.
MultiChoice, which was spun out of Naspers Ltd. in February last year, is offering the new Showmax Pro in Nigeria and Kenya as of Tuesday and will add more sub-Saharan Africa markets over the next two months, according to Niclas Ekdahl, head of the Johannesburg-based company’s connected video division.
According to a report by Bloomberg the main aim is to attract subscribers and it won’t be necessary to be a TV customer to sign up, he said.
The move is designed to set Showmax apart from Netflix and Amazon Prime, which have both been expanding aggressively in Africa. MultiChoice launched the video-on-demand service five years ago to help stem deflections from its more expensive TV service, positioning itself as a better provider of more localized content than its U.S. competitors.
Since then, Netflix in particular has started to commission and screen Africa-produced dramas such as Queen Sono and Blood and Water, upping the ante in the race to attract viewers.
Faster internet connections and cheaper packages on the continent have equally made online streaming a viable alternative to pay-TV.
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