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Pale ale and IPA beer drinkers are more likely to be risk-takers and sensation-seekers, according to a new study
Jul 13, 2020
Pale ale and IPA beer drinkers are more likely to be risk-takers and sensation-seekers, according to a new study.
Despite ale drinkers being perceived as calmer than their lager lout cousins they still have an edge, scientists believe.
The unexpected results of the study involved personality assessments and blind taste tests to discover links when it comes to bitter taste.
Researchers traditionally thought people who experience bitterness more intensely are more likely to avoid it and choose different tastes.
But the Penn State Sensory Evaluation Center discovered people who seek novel sensations and perceive bitter tastes more intensely, are more likely to prefer bitter, pale-ale-style beers and drink them more often.
John Hayes, associate professor of food science, said: "Traditionally, most researchers find that people who experience bitterness more intensely avoid bitter food or drink -- so with heightened bitterness, they like it less, and therefore consume it less."
But here, we find that people who seek higher sensations and are more risk-taking, they like bitter beer such as India pale ales, if they also have greater bitter taste perception.
Lead researcher Molly Higgins said: "In previous studies, links have been found between the liking of spicy foods and the high-sensation-seeking, risk-taking personality traits.
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