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5 Black-Owned Beauty Brands To Love And Support
Sep 23, 2020
Consumers decide what we want the face of beauty to look like, and we want inclusivity.
It is well-known that the beauty industry needs diversity. From a lack of shade inclusion in makeup lines to the underrepresentation of Black models to a marketplace dominated by white-owned businesses, the beauty industry has a lot of work to do before it is considered progressive or equal. It is not enough to wait for the industry to change. As consumers, we have the power to support companies that align with our beliefs and visions for a better future. It’s time to turn beauty influencers into beauty activists.
Here are a few black-owned beauty brands to get you started. Find a new favorite brand and continuously support it. Treat yourself to some new beauty products. Even when we’re wearing facemasks, we still need to take selfies in our homes. And facemasks draw attention to that beautiful smoky eye!
Lamik Beauty
Community, growth mindset, meaningful, innovation, and individuality/authentic are the core values at Lamik. The founder, Kim Roxie, was inspired to start a natural beauty brand for women of color after working as a makeup artist in a mall, so she created LAMIK, which stands for Love and Makeup in Kindness. LAMIK sells brow products, like a lovely neutral Celebrity Brow Kit, eyebrow gel, eyebrow maintenance kit, and eyebrow stencils. They also sell a custom blend foundation, where the customer sends a selfie to Lamik and they will collaborate with the customer to create the perfect foundation for their skin tone. Plus, all the ingredients used in their products are vegan, natural, and organic.
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