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EXCLUSIVE: Louis Vuitton to Christen La Samaritaine With Spring Fashion Show
Sep 28, 2020
It only took 15 years for Nicolas Ghesquière ’s next runway venue to finally be ready: Louis Vuitton will cap off Paris Fashion Week on Oct. 6 with a fashion show at La Samaritaine , WWD has learned.
Ghesquière will parade his spring 2021 women’s collection on the top floor of the not-yet-completed complex under a glass dome known as “La Rotonde,” while those tuning in to the livestream will have a completely different experience thanks to green-screen technology and other digital razzmatazz.
“Nicolas’ goal is to create a connection with the guests,” according to Vuitton. “It is a fashion show that has been designed for digital, but based on a live experience.”
Indeed, some front-row guests will be provided with a dedicated device to interact with the proceedings. Vuitton is planning two shows, each with about 200 people.
This marks the first event at La Samaritaine , the LVMH Moet Hennessy Louis Vuitton -owned department store shuttered in 2005 due to safety concerns. After overcoming a tangle of administrative hurdles, the massive, block-long building is being reimagined as a mixed-use complex incorporating a Cheval Blanc luxury hotel, the fabled Samaritaine department store, office space, restaurants, low-income housing and a day-care center. Further delayed by pandemic-related shutdowns and limitations, it is now expected to open in early 2021.
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