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Triple Tigers Names Norbert Nix President as Nashville Label Prepares For a Busy Fall: Exclusive
Sep 29, 2020
Triple Tigers is a small record company with a big roar.
As the Nashville-based boutique label marks its fourth anniversary in October, it continues to build on the success launched by its first two artists, inaugural signing Russell Dickerson and Scotty McCreery . Every radio single from the pair — three each — has gone to No. 1 on Billboard’s Hot Country Airplay chart, giving Triple Tigers six consecutive chart-toppers with its first half dozen releases.
“Love You Like I Used To,” Dickerson’s fourth single for the label and the first from his December album, moves into the Top 10 this week on the Country Airplay chart, while McCreery’s new tune, “You Time,” — from an album coming next year — prepares to go for radio ads.
The success is due to the artists’ talent, but also a deliberate strategy, says label partner Norbert Nix , who has assumed the role of president of Triple Tigers. Nix has been at the label — a joint venture between marketing company Thirty Tigers, Triple 8 Management, Nix and Sony Music Entertainment — since its start, when he joined as general manager. The music industry veteran came to Triple Tigers, which is distributed and marketed through Sony’s The Orchard, following his role as Columbia Nashville vp of promotion.
“Scotty and Russell are dialed in, but the timing is also spaced to navigate singles and create credibility,” he says. “We don’t have two new singles waiting in the wings to come out after we release a new track. We have room to focus on each single.”
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