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Chloe Holds An Immersive Paris Fashion Week Show
Oct 1, 2020
Chloe took over the esplanade of the Palais de Tokyo on Thursday for an immersive runway show that used huge plasma screens to broadcast the collection live as the models wove in between guests. Like Milan before it, Paris is undertaking an unusual fashion season for springsummer 2021. For its nineday duration, the calendar is flitting between some 16 inperson, readytowear runway collections, with masked guests, celebrities and editors in seated rows, around 20 inperson presentations, and several dozen completely digital shows streamed online with promotional videos.
PARIS: Chloe took over the esplanade of the Palais de Tokyo on Thursday for an immersive runway show that used huge plasma screens to broadcast the collection live as the models wove in between guests. Like Milan before it, Paris is undertaking an unusual fashion season for spring-summer 2021. For its nine-day duration, the calendar is flitting between some 16 in-person, ready-to-wear runway collections, with masked guests, celebrities and editors in seated rows, around 20 in-person presentations, and several dozen completely digital shows streamed online with promotional videos.
Some show highlights:
CHLOE
Some guests clutched designer umbrellas in the light drizzle, but the sun came out for Chloe as the collection began. It could have been a metaphor for the bright and breezy show from hip designer Natacha Ramsay-Levi that was delivered in a soft summer palette.
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