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Google reveals Pixel 5 smartphone alongside new Nest smart speaker
Oct 1, 2020
Google has unveiled its Pixel 5 smartphone - a 5G-compatible flagship device with a more affordable price tag - and an updated Nest smart speaker, alongside new services including Google TV.
Although the Pixel 5 had been announced earlier this year when
The new handset's stand-out feature isn't its 6" screen or 90Hz OLED display, but its significantly reduced price tag - coming in at £599 ($699), well below the £669 ($799) that the last generation Pixel 4 retailed at.
Affordability seems to have been the key factor for Google when developing the new device, with 5G connectivity allowing users to connect to services off of the device, rather than rely on the impressive hardware itself outperforming market competition such as Apple 's iPhone - the latest of which is set to be unveiled next month .
Access to Google services has always been the Pixel's main selling point, and a principal advertising image for the new phone shows it being used with a controller for
A three-month subscription to Stadia Pro is bundled with the Pixel 5, as are subscriptions to some of the company's other digital services.
"The global economic crisis will suppress the demand for smartphones for at least the next 12 months," said Marina Koytcheva of analyst firm CCS Insight.
"Google's decision to address the weak market with a more affordable device is smart and timely," Ms Koytcheva added at the time of the 4a launch, although the analysis holds up considering the Pixel 5's price.
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