Back
Facebook to pay UK publishers for content with January launch of News tab
Dec 1, 2020
Facebook is launching its News tab in the UK in January in a move that’s expected to see the company pay news publishers tens of millions of pounds annually to license their articles, The Guardian reports . In an article announcing the launch , Facebook says it also aims to help publishers expand their audience, potentially benefiting both their subscriber numbers and ad revenue.
For news publishers, the most important aspect of the service will likely be the payments Facebook says it will make to include their content. Although Facebook is declining to say how much money it’s expecting to pay as part of the scheme, The Guardian reports that some publishers are expecting to make millions of pounds a year from the service, at a cost to tens of millions of pounds to Facebook overall.
The social media giant says it’s already partnered with over a dozen publishers for the service including Guardian Media Group, Reach (who’s titles include the Daily Mirror , Daily Express , and local publications like the Manchester Evening News and the Liverpool Echo ), The Economist , and Wired and GQ publisher Conde Nast. Notably absent from its list is Daily Mail owner DMGT and Rupert Murdoch’s News UK, The Guardian notes, though Facebook says it expects more publishers to sign up prior to launch.
Similar to how it works in the US, the news tab will consist of a mix of curated and personalized stories. News digests will be provided for major stories, pointing readers towards “original and authoritative reporting,” and the service will also recommend new topics and articles based on what people choose to read and share. Facebook’s head of news partnerships in northern Europe, Sarah Brown, tells The Guardian that Facebook’s news curators will pay attention to the quality of reporting and sourcing of individual news articles when choosing which to highlight.
0Shares
0Comments
0Favorites
0Likes
Say something to impress...
Loading...
Comments
Hot

No content at this moment.

Relevant people
Walking Amaze
33154 Followers
technology
You don't know this...
Related