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Textured haircare brand,

Mielle Organics

has been challenging and reshaping beauty standards for women of color since its inception, and now it has set its eyes on women in sports—particularly basketball. Last spring, Mielle made headlines by bringing NCAA athlete—and WH's March/April cover star!—Angel Reese on board as an ambassador, a move signaling the brand's intent to integrate women athletes into its vision.

Team Mielle continues to expand, and the latest addition to the fold is JuJu Watkins, a rising basketball star from USC. Watkins joins the ranks alongside WNBA Champion A’Ja Wilson, speaking to the brand’s unwavering commitment of amplifying the stories of women of color athletes, who have long been underrepresented and underserved in beauty.

One of the things that make Watkins stand out is the signature slicked-back high bun that she consistently sports on the court. It's more than just a hairstyle; it's become her unofficial trademark. "It's a process to get my bun just right," she tells WH. "One main thing is ensuring the bun has a strong foundation. Besides that, I prioritize using quality hair care products, like styling gels, to keep everything in place."