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Doja Cat’s Met Gala towel dress recreated by Ikea in playful ad: ‘Brilliant’
May 8, 2024
Doja Cat’s Met Gala couture is getting some extra “Attention” from an unlikely fan: Ikea.
The Grammy winner was photographed leaving the The Mark Hotel in New York City on Monday evening wearing two bath towels — one as a dress and another balanced atop her head — ahead of her ascent up the Met’s iconic staircase.
The pre-gala get-up raised eyebrows from at-home critics watching from their couches, with some likening her Vetements look to an Ikea towel, inspiring the Swedish home goods giant to reimagine Doja Cat’s ensemble with their own products, likely costing much less than the cotton couture.
“Have you MET the newest addition to our range. Introducing the DÖJA Towel dress,” Ikea UK wrote on Instagram alongside the carousel of images featuring a model parading around an Ikea store while dressed as the “Demons” singer.
In one photo, Ikea’s inked model posed in front of a store pushing a branded cart wearing stilettos and a stark white bath towel. Attached was a comically large care tag — akin to the “DRESS” label seen on Doja’s shower chic frock — that reads “DÖJA,” alongside a cat icon.

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On TikTok, the UK branch of Ikea posted a humorous video of the model galavanting through an Ikea storefront, perusing the bath department and chowing down on the store’s popular meatballs.
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