Popularity can be a double-edged sword. On the one hand, things are usually popular for a reason—because they’re good. On the other, when something becomes too popular—or, dare we say, viral—it can be easy to roll your eyes at it. We’re living in an age when rarity is the ultimate flex. But if you ask us, popularity isn’t a bad thing, especially when it comes to aftershave. Sure, aftershaves become bestsellers because a lot of people buy and wear them. But the thing about fragrance is that it tends to react to your personal chemistry. So even if you’re wearing the same one as the person beside you, it could smell completely different.

Well, maybe not completely different, but you get the idea. Popular fragrances are known crowd-pleasers, so we like them because they’re easy. We know they’re going to be a hit where others may be more polarising. Plus, if you’re having a hard time deciding on an aftershave to buy, a good place to start is with a bestseller, because you at least know it’s likely to smell great. The last thing you want is to shell out for a aftershave that you don’t like, right?

All of the following fragrances have earned their place on the bestseller list because they are just that damn good. Whether you’re a collector or a newbie, they deserve a spot in your rotation. Don’t turn your nose up at popularity; instead, embrace it with one (or more) of these best-selling aftershave.