🌍✨ Session Announcement: Fireside Chat on Market Entry in the African Beauty Industry ✨🌍We’re thrilled to announce one of our first @beautywestafrica sessions: an illuminating fireside chat on navigating market entry into Africa’s unique beauty industry, featuring @vanessazar, beauty executive and founder of AZAR Ltd., and moderated by our very own @eziface 🎤In this session, Vanessa will share insights on why it’s “never business as usual” in Africa. Through AZAR Ltd., Vanessa brings local expertise and cultural mediation to help international brands build a presence across West and Central African markets, with strategies that are both respectful and impactful. She’ll dive into the essentials of adapting to Africa’s market dynamics with accurate commercial insights, innovative customer data approaches, and strategies tailored to the region’s distinct beauty landscape.📅 Date: Tuesday, November 26th📍 Location: The Landmark Event Centre, LagosDon’t miss this deep dive into the African market, perfect for brands and entrepreneurs looking to expand with authenticity and impact. Stay tuned for more updates on #BWAConference24 #AfricanBeautyMarket #BWAFiresideChat #BeautyWestAfrica #BeautyWestAfricaConference2024 #BeautyInLagos