The hair product market in the UK is worth £1.4billion a year, and if you love designer grooming products or have got particularly tricky hair to manage, it can feel like you personally contribute at least half of that.

Haircare these days doesn’t necessarily come cheap – there are all kinds of expensive oils, lavish shampoos and pricey supplements designed to boost your locks, and that’s before you even come to the cost of cut and colour (although my personal feeling is that given your hair is the one thing you wear every day, it’s ok to spend a decent amount of money at the salon).

However, even the greatest hair stylists will attest that you don’t need to spend a fortune on every element of your haircare. In fact, there are some products you can find on the supermarket shelves that will do a brilliant job, and cost a fraction of the price of those from high-end beauty retailers. Read on to find out the supermarket haircare products that the UK’s top hairdressers love.

‘My favourite supermarket products for making hair feel thicker and fuller are OGX Thick and Full Biotin & Collagen shampoo and conditioner (£8 each).

‘The formulation is fantastic and the fragrance is superb. It’s also pH-balanced and has sulphate-free surfactant, meaning that the cleansing element of this product is very specific and accurate – it removes dirt, grease and dead skin from the hair and scalp without removing unnecessary natural oils and colours. It’s a great all-rounder and I highly recommend it.’