Even the most diligent brushers, flossers, and swishers can benefit from one of the best whitening toothpastes. Whether you’re looking to tackle some natural yellowness (no shame—it’s completely normal) without shelling out for a pricey whitening appointment or simply want to be proactive in your pearliness, toothpaste designed to brighten might be your perfect solution. And, dear reader, these days, the options are plentiful. From fun flavors and satisfying textures to fluoride or fluoride-free formulas, every pick here is either dentist-approved or backed by the American Dental Association. Keep reading for the best whitening toothpastes the internet has to offer, all endorsed by dentists.

Colgate

Why it's worth it: Any tooth-brusher knows that Colgate is synonymous with toothpaste, and for good reason. Amid its extensive, ADA-adored lineup, the hydrated silica-infused Total Whitening Toothpaste stands out for its affordability and efficacy. It's made with 0.454% antimicrobial stannous fluoride, which studies show helps fight against gingivitis, plaque, and tooth sensitivity Need more convincing? Inessa Kandov, MD, a board-certified specialist in orthodontics based in New York City, calls this toothpaste a "go-to for cavity prevention, gum health, and breath freshness." And that's exactly why we found it worthy of a 2022 Allure Readers' Choice Award.