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ESScent Of The Week: Kayali’s New Fragrance Turns Strawberry Dreams Into Reality
Dec 27, 2024
Kayali's newest addition to the Yum collection will be your next fragrance obsession.
I have a confession to make.
While I am a Kayali stan (seriously, Mona Kattan can do no wrong in my eyes), when I first smelled the latest addition to their viral Yum collection, Yum Boujee Marshmallow, it was an immediate no for me. In fact, I initially dubbed it my least favorite Kayali fragrance ever. What made it even worse is that not only are strawberry and marshmallow two of my favorite scent notes, but I couldn’t log onto #FragranceTok with everyone raving about how much this was a hit for them.
But like they say, great things take time.
And after one, two, twenty wear tests, I can confidently say — I’ve been converted.
From the first spritz, it’s clear that this pure, unapologetic femininity in a bottle. Though the notes list reveals Pink Lady Apple and Italian Lemon, on my nose, what emerges immediately is an ethereal blend of airy strawberries and cloud-like marshmallows. The fruity opening feels light and airy rather than heavy or syrupy (like a milkshake), creating an effervescent sweetness that draws you in.
The marshmallow note emerges (with a hint of coconut), but in no way do you get artificial sweetness. This is a masterclass in gourmand perfumery – pillowy, creamy marshmallow clouds wrapped in delicate orange blossom water and sun-ripened strawberries. It’s the difference between grocery store marshmallows and those fancy, handcrafted ones you get from high-end patisseries.
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