In the world of luxury fashion, few materials embody both timeless elegance and quiet indulgence quite like cashmere. Soft yet strong, lightweight but remarkably warm, it has long been a symbol of refined taste.

Yet, as demand for the coveted fibre grows, so too do the choices available. With an ever-expanding market, it can be difficult to know which brands truly deliver on their promises, and which merely ride the coattails of their reputation.

At its best, cashmere represents more than just a fabric; it’s an investment in comfort, quality and sustainability. But with so many names vying for attention – from heritage labels that have honed their craft over centuries to newer, buzzy players touting eco-friendly credentials – it’s difficult to know where to start.

After all, not all cashmere is created equal. While some pieces might be soft and inviting at first touch, the true measure of quality lies in their durability, the way they maintain their softness after repeated wear, and whether they resist the dreaded pilling that often plagues lower-quality versions.

The landscape has changed, too, with a growing focus on ethical sourcing and transparency. Many of today’s best brands not only offer superior quality but also traceable supply chains and sustainable practices.

This includes ensuring that the goats are treated humanely, with adequate space to roam and graze naturally, and that the farming methods do not lead to overgrazing or land degradation.