The Horopod is the latest new watch model from Ikepod, a watch brand originally founded by Marc Newson (and Oliver Ike), that celebrated 30 years in 2024. Now in its third phase of ownership, the current strategy for Ikepod is to revisit some of its older or iconic models and re-imagine them for new audiences. Remaining luxurious in form, today’s Ikepod watches are still “high-end” but more accessibly priced packages than Ikepod watches in the past. Think $3,000 versus $15,000 (for example). The Ikepod Horopod is meant to be a fashionable daily-wear bracelet-style watch for urban dwellers. It wants to be both pretty and design-centric with an emphasis on showing that the wearer likes nice stuff but isn’t limited to popular nice stuff.

In many ways, the Horopod is the new Ikepod Horizon. Ikepod took a classic Ikepod model released about 15 years ago and asked independent watch designer Adrian Buchmann to come up with a modern version. That’s the basis of the Horopod design and product name. As of this writing, there are seven versions of the Horopod on Ikepod’s website, the differences among them being the colorways. Each has a Grade 2 titanium case and matching bracelet, as well as an aging “NOS” (new-old stock) Swiss Made ETA 2824 automatic movement. Why use old movements, and why do brands stockpile movements? Mainly because sourcing movements can be both expensive and challenging. For example, the Swatch Group’s ETA company does not sell caliber 2824 movement to many companies today, and that includes Ikepod. Thus, using older movements that have been stockpiled is the only way for many companies to include ETA 2824 movements in watches today. Outside the Swatch Group brands, this has become a common problem. This is why it has been so common to see Sellita and La Joux-Perret movements everywhere.