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Two fingers over from my wedding ring finger lies a band that seems to suggest betrothal to my AI boyfriend, but is actually a smart ring. Smart rings, for the uninitiated, are health and fitness metric trackers that slide onto your finger; they collect much of the same data as smart watches (the Apple Watch, Garmin Forerunner, Polar Grit, etc.), but do so in a bite (er, band) sized format.

For the last decade, Oura Ring, which debuted their first product in 2015, has had a near-monopoly on the smart ring market. But that may be starting to change—the latter portion of 2024 alone saw Samsung launch the Galaxy Ring, Verizon tag-team with Ultrahuman to release the Ultrahuman Ring Air, and Amazon drop the Amazfit Helio.

Experts In This Article

Jake Curreri, CPT, product architect for the Qalo Qrnt and owner of SmallWorld

Despite an increasing number of options, however, smart rings have continued to be a rich-person game. The Ultrahuman Ring Air sells for $349, for example, and the Oura Ring 4 costs $349 to $499 outright, depending on the color and finish, plus an additional $5.99 per month after that for the app. The FDA-cleared Natural Cycles App, which Oura users can invest in for additional data on fertility and pregnancy, adds an additional $14.99 monthly cost.