Home to East Carolina University (ECU), Greenville stands out as an exceptional North Carolina college town that offers a welcoming atmosphere not only for students but also for residents and visitors. The city thrives on its youthful energy, yet it maintains a strong sense of community that appeals to people of all ages. Whether drawn to its thriving arts scene, scenic outdoor spaces, or rich historical background, Greenville offers a unique charm that makes it the best college town in North Carolina.

Greenville is situated in Pitt County in eastern North Carolina, approximately 85 miles east of the state capital, Raleigh. Originally founded as Martinsborough in 1771, the city was later renamed Greenville in 1786 in honor of General Nathanael Greene, a prominent Revolutionary War hero. The establishment of East Carolina University in 1907 played a pivotal role in shaping the city’s identity, transforming it from a small agricultural hub and county seat into a center of academic and economic growth. Over the decades, Greenville has maintained a strong connection to its past while embracing modernization and innovation.

One of Greenville’s most defining characteristics is the strong relationship between the city and East Carolina University. The collaboration between local government, businesses, and the university, which is one of the largest employers in the county, creates a symbiotic environment that fosters mutual growth.