Noise has become one of the top homegrown brands in India offering premium audio devices at a relatively affordable cost. In fact, under Rs 5,000, the company has a lot to offer in the earbuds category, delivering good sound, great battery life, all while keeping the pockets cool. But now the company has bigger and bolder aspirations. It wants to bring even more premium features to a price point, which is slightly more than what it usually matches with its products, but is still well within reasonable limits. The new Noise Master Buds is the name of these aspirations. Noise has recently launched the Master Buds, priced at Rs 7,999. One of the key features of the new buds is that their audio is tuned by Bose.

Bose, as an audio company, typically prices its products in a premium range. But in collaboration with Noise — in which the company has also invested some money — it is offering, or at least trying to offer, finely-tuned sound to consumers who cannot, or do not want to, spend tens of thousands of rupees on its products.