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9 best bag charms to elevate your grown-up accessory game this year: From M&S to Loewe, Coach & more
Feb 21, 2025
Purse charms are just so fun. Get involved...
You might assume bag charms are for kids, but think again! Ever since luxury fashion brands embraced the fun novelty keyring charm, their popularity has skyrocketed with grown-ups.
High-end fashion houses such as Louis Vuitton, Prada, and Fendi have released bag charms in recent years - turning them into quite the status symbol, proving that it's an easy way to get the designer look but for a fraction of the price.
The nostalgic fashion accessory can even offer functional elements, with mini pouches and AirPods holders proving popular with adults and teenagers alike.
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Bag charms are a great way to update your tote or your laptop bag, and shoppers find themselves swapping them between bags, matching the vibe of their outfit. I love the idea of adding a cherry charm to your handbag, and rocking a red sweater to go with it.
How I chose the best bag charms
I searched the internet for chic and stylish bag charms for adults. I scoured the designer websites and the more affordable high-street brands.
Best bag charms
Coach Cherry Bag Charm
Editor's Note:
Bag charms are back! Demand for bag charms is up by more than 200% compared to the year before. Coach plays a part in this - the brand launched a dinosaur mascot called Rexy and it immediately sold out.
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