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‘3 whole chickens for $34’: Costco shopper reaches for frozen Kirkland chicken. Then he realizes the rotisserie ones are way cheaper
Feb 24, 2025
A Costco shopper is going viral on TikTok after pointing out something that seems too good to be true. The store’s entire rotisserie chicken, he said, is cheaper than its frozen parts.
User @steelpan.guy, whom the Daily Dot has reported on previously, says he was recently shopping at Costco when he noticed the price mismatch. He alleges that Costco keeps the price of its cooked chicken low to ensure customers “spend more money in the long run.”
But why are Costco’s rotisserie chickens cheaper than the frozen ones?

How much does Costco’s chicken cost?

In his video, @steelpan.guy noted what he thinks is a price discrepancy. He first starts in the store’s frozen section, where he notices its frozen chicken.
“What’s crazy is you can buy three whole chickens for $34,” the content creator says. “Which is, what, $11 per chicken?”
He then went to another part of the store where the pre-cooked rotisserie chickens were.
“Meanwhile, you can get a whole cooked chicken for $7.99,” he says. “Way cheaper to buy everything done for you.”
According to some commenters, though, that $8 price tag might not be universal. Many customers say they pay just $5 for the same bird at their local Costco.
“$7.99? Costco chicken is $4.99,” one viewer wrote. “Where [are] you from?”
“Damn in America it’s $4.99,” another noted.
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