New Warby Parker at Target shop-in-shops will offer guests designer-quality eyewear as well as contacts and eye exams

Five shop-in-shops will debut in 2025 with plans to open more in the years ahead

MINNEAPOLIS and NEW YORK, Feb. 27, 2025 /PRNewswire/ -- Target Corporation (NYSE: TGT) and Warby Parker (NYSE: WRBY) are partnering to bring designer-quality, affordable eyewear to even more consumers through the retailer's newest shop-in-shop, Warby Parker at Target.

Each Warby Parker at Target shop-in-shop will offer products and services — including glasses, sunglasses, contacts, eye exams and vision tests — that are consistent with the eyewear brand's current omnichannel experience. The first five locations, which will be staffed by Warby Parker employees, will open in the second half of 2025 at the following Target stores:

Willowbrook, IL

Bloomington, MN

Brick, NJ

Columbus, OH (Polaris)

Exton, PA

Beginning with the opening of the first shop-in-shop location, Warby Parker at Target will also be discoverable through Target.com. Additional shop-in-shops are slated to open in 2026, with the opportunity for more in the coming years. The new partnership complements the retailer's growing Target Optical business, which offers a range of products and services at more than 500 Target stores across the country.