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Gen Z is dragging the ‘millennial burger joint’—and every detail is painfully accurate
Mar 4, 2025
Don’t forget to add truffle fries.
The latest generation wars TikTok trend clowns on the concept of a “millennial burger joint,” complete with overpriced sides and cringe decor. Zoomers are filming their local restaurants full of reclaimed wood and the least comfortable chairs imaginable, with menus advertising burgers topped with too many trendy ingredients and sauce options that cost a dollar extra.
Others film fake interviews of the “two guys with a dream,” who own all these restaurants and try to seem cool with casual swearing and bragging about their $8 IPAs. Thankfully, this tasty new meme is free.
What is a millennial burger joint?
The quintessential millennial burger place called something like The Purple Goat rejects comfort with distressed wood tables, metal barstools guaranteed to leave your butt numb, exposed pipes overhead, little hanging lights, and chalkboard signs for their overpriced beer.
Every burger or “sandwich” is on a brioche bun, costs $10 too much, and is likely piled high with ingredients. There are always truffle fries. Menu sections call their items “handhelds” and “shareables” with $15 desserts under “sweet treats.”
These types of restaurants exploded in the 2010s when a few lucky millennials got some money, and now Generation Z is destroying them on TikTok.
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