Why “23 hours?”

Because when the clock struck 2am very early this morning (Sun. 3/9)… we sprang forward to 3am, eliminating an entire hour of our universe.

Obligatory reminder that once you do the math, 50% off MSRP is fine for BRF. Anything over 60% off is very good. Because Banana Republic Factory is one of those outlet-mall styled step-down brands (like J. Crew Factory)… and thus, they’re almost always having a big (huge! ginormous!) sale. So perspective is necessary.

Bottom line: this is a good sale. The new arrivals help too. Off we go. Discount on picks below ranges from 58% off – 76% off, with most hitting 64% off (40% off + additional 40% off at checkout).

A brand new arrival. 55% linen / 45% cotton. Unlined back for breathability. Welt pockets instead of flap on the lower half, so that might not be everyone’s favorite choice. But in terms of being a super affordable alternative to, say, one of J. Crew’s “unsuit” jackets… this has real potential. May be boxy on arrival, as they say it’s “a slightly roomier jacket, making it the go-to choice for an easy, breezy, and effortless summer.” Yet the fit description says “Tailored shoulder, chest and tapered waist.” I mean, even if you have to spend some money to get the fit right, it could still be a relative steal.