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Liverpool’s new adidas kit deal – how it compares to other Premier League clubs
Mar 10, 2025
Liverpool’s new kit deal with adidas is reportedly worth more than £60 million per season to the Reds, so we took a look at how it compares to other Premier League clubs.
Liverpool’s new agreement with kit manufacturers adidas has finally been confirmed, with the partnership set to officially begin on August 1.
The deal has been reported to be worth over £60 million to Liverpool each season.
The current agreement with Nike sees the Reds earn £30m per season, but they also take royalties of 20 percent on all net sales of club merchandise, taking the figure to around £60m.
The Athletic reported that the new deal with adidas “represents a significant increase, although the incentivised nature of the arrangement means that the amount will be dependent on performance on the pitch and global sales.”

How does Liverpool’s new adidas kit deal compare to other Premier League clubs?

Liverpool are already among the Premier League‘s top earners from their kit deal, but this rise could see them move further up the list.
However, Man United‘s deal will still be worth more than Liverpool’s, as they earn about £90m per season from their deal with adidas.
The Red Devils agreed a new 10-year partnership in the summer of 2023 worth a minimum of £900m.
Meanwhile, Man City, Arsenal and Chelsea are believed to be earning a similar amount to Liverpool each year from their kit deals.
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