It’s no secret that blush has been super beloved over the last few years—an abundance of cream and liquid blush launches and tons of social media buzz about the best options have demonstrated this. While many Byrdie editors have been favoring dewy cheeks and products that help us achieve super luminous skin, believe it or not, matte blush is making a major comeback. Who’s leading the charge? Tower 28 with its new GetSet Blur + Set Matte Powder Blush.

I was ecstatic when I first learned about this launch a month ago. The brand’s iconic Beach Please blush is an absolute staple in my collection (and the best overall pick in our cream blush roundup), so I had a feeling the masterminds at Tower 28 would knock this one out of the park, too. Spoiler alert: they did. Keep reading to learn everything you need to know about this new matte powder blush, including how it compares to Beach Please, and why I think some people might like this one even better.

GetSet Blur + Set Matte Powder Blush

Fully matte powder

Blurs skin texture and eliminates shine

Lasts all day

Buildable color payoff

Doesn’t come in super deep shades

BeachPlease Lip + Cheek Dewy Cream Blush

Emollient cream with glowy finish

Melts into the skin effortlessly

Buildable pigmentation

Diverse shade range

Not the most long-wearing on oily skin