The first thing to know is that it all looks appetising. From its new Bravia TVs to soundbars and sound systems, I think Sony’s attempt to unify and simplify its product range is a sensible decision. But like I was back in early March, I’m still a little confused in places by Sony’s approach.

There is more clarity to the direction now than there was then. There is no Bravia 10 for 2025 (although there’s every suggestion we’ll see it in 2026). And Sony didn’t jump ship to LG Display’s Primary RGB Tandem display, sticking with Samsung’s QD-OLED panel.

But OLED is the first area in which I find Sony’s strategy curious.

The Bravia 8 II does not replace the Bravia 8 OLED I reviewed, despite what the name suggests.

The Bravia 8 II is Sony’s premium OLED TV in its line-up but it does not have the same type of display, level of performance and nor will it be similar in cost (but it will be more affordable than the A95L).

The feeling from Sony is that OLED has been usurped by Mini LED’s ascension to the throne. The problem this presents is as if Sony doesn’t quite know where to position its QD-OLED model.