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Attention to detail is Apple’s not-so-hidden hardware superpower
Apr 3, 2025
I’ve reviewed well over 300 laptops, a handful of displays, and a smattering of accessories. Naturally, I’ve gained an appreciation for great hardware design and construction, and I can pretty immediately get a sense of where a device stacks up. While several companies make great hardware, one stands apart. I’m talking about Apple, and I’m writing this after having reviewed the new Mac Studio, the MacBook Air 13 (M4), the MacBook Air 15 (M4), and the Apple Studio Display.
At the end of 2023, I wrote extensively about why I made the decision to switch to Mac after decades of Windows loyalty. I made that decision based in part on the outstanding power-performance ratio that Apple Silicon brings to laptops, — along with a growing frustration with Windows. Apple’s software isn’t nearly perfect, especially considering the company’s flawed rollout of Apple Intelligence. But since I’ve made the switch — which included migrating from an Android smartphone to an iPhone and incorporating an Apple Watch — I’ve been extremely happy. And reviewing so many Apple products at once just reinforced an impression that’s been growing on me for a while: nobody makes hardware that’s nearly as great.
It starts with the unboxing
It might seem just a little crazy, but I’m serious. To fully appreciate the sheer meticulous nature of Apple’s design, you have to start with the unboxing.
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