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How one journalist is stopping corporate DEI spending dead in its tracks
Apr 2, 2025
Reporter Robby Starbuck has convinced billion-dollar enterprises to do about-turns on diversity programs.
Journalist and filmmaker Robby Starbuck is responsible for enormous, multinational brands turning away from diversity, equity, and inclusion initiatives that have permeated throughout culture and business for more than a decade.
Through Starbuck’s work, Anheuser-Busch, Ford, Harley-Davidson, and Walmart have all pivoted away from their allegedly firmly held beliefs on inclusion.
In an exclusive interview, Starbuck told Blaze News that he holds no hidden agenda or malice toward particular brands or companies; rather, he simply does not agree with race-based hiring practices or funding for sex-based events that often flaunt disturbing content in front of children.
“Being a dad” is his chief motivator, he said. “I don’t want my kids to grow up in a crazy country.”
'Let's make the consumer aware.’
From woke to normal
The question has remained: How exactly does Starbuck, an outsider, convince companies that are worth billions to redirect their funding?
“It's a multipronged effort,” Starbuck began. “The reality is, up until we started this campaign in June [2024], these companies had not seen a whole lot of sunshine on their policies.”
He explained that companies have conducted a lot of DEI-related business “under the radar,” with the average consumers completely unaware that money they were spending at certain stores was helping prop up beliefs they “vehemently disagree with.”
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