With the new football season fast approaching, excitement is building. Not just for the matches, but for something else entirely: mystery football shirt boxes. While fans still eagerly await the latest kits each year, there's a growing trend that’s capturing attention: the buzz of opening a box to reveal a surprise shirt.

What once was just a simple piece of teamwear has evolved into a collector's item. These mystery boxes tap into a deep appreciation for the history and craftsmanship of football kits, offering fans a chance to own rare and unique pieces. Whether it’s a vintage jersey from a forgotten season or a limited-edition shirt from a lesser-known club, the mystery adds a layer of excitement.

Not least for canny companies following the tried-and-tested mystery beauty box model (Think Liberty’s Beauty Drop, or Lookfantastic’s Beauty Box), but with football shirts.

The price point may be a little higher, but several companies have entered the market over the last few years, offering football fans the chance to get hold of a mystery shirt box.

The boxes contain kits from everyone across the spectrum from major European players to obscure League MX minnows, in some cases with the opportunity to rule major rivals out of the running, or boxes themed around specific tournaments.