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Bank of America says goodbye to a piece of history as it makes huge cgange to branding
Apr 4, 2025
Bank of America is in the middle of rebranding, and that will result in a change to a historical part of its past
Bank of America is making another big change as it rebrands and finds ways to cut costs, and this time, it will involve letting go of a key part of its history.
The bank has been making a slew of changes in recent months, which included a major warning to customers over the economy, as well as ones about making large payments.
Another warning came as the bank said it would cancel accounts that didn’t meet certain requirements. Now, the latest change has been announced, and involves its trading and investment arm.
According to the Wall Street Journal, Bank of America is dropping the Merrill Lynch name from those outfits. This will see the wealth-management business rebranded as just Merrill, a change to the banking giant’s operations with the name after they bought Merrill Lynch during the 2008 financial crisis.
The change will end Merrill Lynch’s long name history on Wall Street, including being one of the few institutions that survived the financial crisis.
Bank of America will also rename some of its other acquired business, including the U.S. Trust brand.
That will become the Bank of America Private Bank.
“We are continuing to unify the company, continuing down the road we started on a decade ago,” CEO Brian Moynihan said.
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