A great mascara is a sure-fire way to appear instantly awake and polished. There are endless options to choose from these days - from waterproof formulas that promise to stay put through stormy weather and tubing mascaras that make removal easy to a variety of colours such as brown and blue mascaras that aim to enhance your eyes. For those with shorter, wispier lashes, a mascara for length will provide the definition and fluttery effect you're after.

Alex McCormick, Hourglass global make-up artist

While volumising formulas add fullness and drama, lengthening mascaras does exactly what it says on the tube: it creates the illusion of longer lashes.

It does this in a variety of ways. Some formulas feature fibres and polymers that cling onto your lashes, thus adding extra length while others rely on a specific type of brush to separate and curl the lashes upwards so it appears more lifted.