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This Is Officially the No. 1 Dessert at Trader Joe’s, According to Thousands of Shoppers
Apr 5, 2025
Now, here’s a March Madness bracket we can get behind: sweet treats.
Whether you’re committed to filling out your brackets every spring (or enjoy gameday just for the snacks), Trader Joe’s proposed a lighthearted way to get in on the fun.
This week, the California-based budget supermarket chain challenged shoppers to select their favorite after-dinner treats in a competitive championship aptly dubbed Elite Sweets Tournament. It featured eight of its top desserts in a head-to-head matchup, March Madness-style, on Instagram — and one sweet snack captured shoppers’ attention: TJ’s crispy, bite-sized Chocolate Chip cookies.
In the Friday night announcement, Trader Joe’s called the $6 tub of cookies a veteran amongst its lineup.
“By far the oldest entrant in the Elite Sweets Tournament, our Dress Circle Crispy Crunchy Chocolate Chip Cookies have been wowing fans since 1995, and they showed us all exactly what 30 years of experience can do on the court,” the company wrote in the announcement. “With a buttery, crispy texture and chocolate chip crunch in every bite, they have a crossover appeal you simply can’t pass up — and that’s before we get into their unbeatable dunk.”
In the final round — after fan favorites like Snacky Clusters and Scandinavian Swimmers were voted out of the bracket — the dessert that ultimately ceded victory to the beloved cookies was the equally cherished Mint Chip Ice Cream, designated as “super premium” because it contains “less than 50% overrun, which in ice cream terms refers to the amount of air mixed into the final product.”
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