For those who have followed the growing representation of Muslim women in mainstream fashion campaigns, UK model Mariah Idrissi is probably the most familiar face. From making history as the first hijab-wearing model in a major global campaign with H&M in 2015, to launching her own media company bridging brands with documentaries, Mariah is a force to be reckoned with.

Ten years after her path-breaking campaign, as she transitions her base from London to Dubai, she reflects on her journey, her new ventures, and what the future holds.

Growing up in London with a Moroccan-Pakistani heritage, Mariah always knew she wanted to be in the media. "I wanted to work in film or television, but then I got scouted for modelling, and that led to ten years in the fashion industry," she shares.

"Over the years I've been coming to Dubai for work, and have so many friends here; it feels like home. When my husband and I got married, we wanted to live in a Muslim country, and Dubai was the perfect blend of everything we love. It’s like a sunny, more developed, and friendlier version of London. You get a slice of everywhere here—whether it's UK vibes, American culture, or Arab heritage—it all blends seamlessly."