Celebrity Big Brother star Trisha Goddard is already opening up about her incurable cancer diagnosis just one day into her stay on the ITV reality show.

The 67-year-old former talk show host, who previously had cancer in 2008, revealed in February 2024 that she had been diagnosed in 2022 with stage four breast cancer – for which there is treatment, but no cure.

On Monday night (April 7), Trisha entered the Celebrity Big Brother house alongside famous faces including EastEnders star Patsy Palmer, US singer JoJo Siwa and Oscar nominee Mickey Rourke.

Revealing in her opening video package that she’s been ‘asked to do it every single year’, Trisha decided to go on the show to promote cancer awareness.

She explained: "When I told my daughter she made a really good point. I’ve got my Instagram and I’ve really been banging on about the language used when it comes to cancer and about services that are needed so people can live their best lives.

“I shout into Instagram, but being on Big Brother would show people how you can live successfully with cancer and not be so scared of dying that you become scared of living.

“So that’s why I’m doing it. I’m lucky, if you like, and pushy enough, and maybe as I’ve always been a mental health activist, I’ve always fought for patient-led treatments and actually I have brought that to my treatment as well. So I’m part of my team, as it were.”