Adobe has revealed its vision for accelerating creativity and productivity by using agentic AI. Ely Greenfield, Adobe’s Chief Technology Officer of Digital Media Business has been outlining in a blog how the software giant intends to use develop AI agents to enable its customers get even more from its products.

Adobe has invested heavily in its Firefly generative AI platform which enables uers to create video and images that harnessing the power of AI. Now the company is turning its attention to the development of agentic AI—a technology that’s capable of conversing, acting and solving complex problems from within the software.

Adobe’s approach to agentic AI mirrors the its approach to generative AI. The company says that the best use of AI is when it gives people more control over their work and that frees them up to spend more time doing the things they love, like creating, analyzing or collaborating with colleagues.

Human imagination is the most powerful creative force and AI agents may not be creative, but they enable creative people to unlock insights and produce content that they might not otherwise be able to. AI agents let creatives scale and amplify their work and Adobe says its AI agents will make starting from templates feel stale and old-fashioned.

For example, with Adobe Acrobat, AI agents will help people get more from the world’s most popular format for digital documents. According to Adobe, there are more than three trillion PDFs in existence and 400 billion are opened using Acrobat each year by Adobe’s 650 million monthly active users.