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The best drugstore foundations that won't break the bank, according to makeup artists
Apr 10, 2025
Whether you're new to makeup or an experienced user looking to upgrade your products, walking down the beauty aisle can be intimidating for both you and your wallet. There's a plethora of products on the market that vary in price and quality, but don't be fooled; a higher price tag doesn't always mean better quality. There are plenty of budget-friendly products that deliver the same, if not better, quality than their pricier counterparts.
Before you shell out more than you need to, Shop TODAY spoke with makeup experts about the best drugstore foundations that will give you the most bang for your buck. The best part? They're all under $20 and offered in a variety of different shades.
Whether you're looking for a full-coverage drugstore foundation or something weightless to show off your freckles, there are recommendations from the experts that will work for anyone and everyone.
Our top picks
The best drugstore foundations
Best drugstore foundations, according to makeup experts and editors
Makeup expert picks
What we like
Good coverage
Good for dry skin
Blends well
Something to note
Can be watery
Shades: 47 | Size: 1.0 oz. | Key ingredients: Vitamin E, pro-vitamin B5
“Early in my career I was introduced to L’Oréal True Match Foundation,” said makeup artist Lisa Aharon. “It provides an incredible range of easy-to-blend colors covering the lightest to the darkest, warmest to coolest skin tones. It’s my number one drugstore foundation recommendation for medium coverage with a naturally radiant finish.”
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