Cristiano Ronaldo, the 40-year-old soccer legend, isn’t just a force on the field; he’s a savvy businessman building a global empire. Beyond his athletic prowess, Ronaldo has strategically diversified his portfolio, venturing into clothing lines, footwear, and even luxury timepieces with a German brand. He’s also tapped into the fragrance market,established a chain of hotels spanning Europe,Asia,and Latin America,and made inroads into the audiovisual space with a YouTube channel. His collaborations extend to a Portuguese ceramics and porcelain manufacturer, showcasing his diverse interests.

But how much is the “CR7” brand actually worth? According to a recent study by the Portuguese Management and Marketing Institute (IPAM), the Ronaldo brand is experiencing unprecedented growth, projected to reach a staggering €850 million (approximately $915 million USD) in 2025. This valuation considers the totality of Ronaldo’s revenue streams, including media appearances, social media presence, on-field achievements, and overall social influence.

The IPAM study highlights the important financial impact Ronaldo generates.His annual salary at Al-Nassr contributes an estimated €200 million, while endorsement deals with global brands add another €150 million to his coffers. This makes him a true “golden goose” for his partners and himself.