A top Lego executive and friend of the Danish royal family has died following a tragic skiing accident in Switzerland.

Michael Halbye, 64, was holidaying at Verbier's exclusive Swiss Alps resort when tragedy struck on Saturday, April 12.

The Danish financier served as Deputy Chairman of Kirkbi, the investment firm that manages the Lego family's multi-billion-euro fortune and controls the global toy empire.

He was airlifted to hospital by helicopter following the accident but died from internal bleeding shortly after arrival.

The incident has prompted an outpouring of tributes from both business associates and royal connections.

The accident occurred in the 4 Vallées ski area, according to Swiss newspaper Le Nouvelliste. The slope where Halbye was injured is known for being both steep and difficult.

Emergency services responded quickly to the scene, with a helicopter dispatched to transport him to the nearest medical facility, however despite these efforts, he succumbed to internal bleeding shortly after reaching hospital.

Lego chairman Thomas Kirk Kristiansen expressed his grief at the loss of his trusted deputy, saying: "Our thoughts and care go out to Michael's family and loved ones."