If I didn’t work in the beauty industry, there’s no way I’d spend £30 on a shampoo or conditioner. Sorry but I’m a girly on a budget, so I’m always on the hunt for the best affordable bottles that do exactly as they promise.

Since bleaching off my hair in a wannabe blonde phase back in 2022, I’ll forever be on a growth journey. My hair has come a long way — thanks to reducing heat damage, hard-working hair masks and tape-in extensions to add volume – but I still rely on a good ol’ shampoo and conditioner to keep my hair in great nick day-to-day. As you’d guess, I've found the one that promises to reduce hair fall by 10x. Come this way, pls!

When I first tried the L'Oreal Paris Elvive Growth Booster range, I immediately knew I wanted to write about it. Not only is the entire collection sulphate-free (we’ll discuss those benefits in a moment0), but it has improved the condition of my scalp – helping to promote growth – and its made my hair appear plumper n’ fuller.

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Here’s the thing: a shampoo and conditioner won’t magically grow your hair. How quickly your hair grows is mainly determined by genetics and how well you look after yourself, such as diet, using bond-building treatments (like Olaplex or K18) and cutting back on heat.