It’s a shoe that feels lab-grown to address Nike Golf’s and Jordan Brand’s most significant shortcomings.

Nike’s innovation team gets to introduce a new golf footwear technology that’s free from the immediate negative shadow created by Nike Golf’s recent backsliding.

Jordan Brand gains a new advanced golf shoe to better serve a new generation of players searching for an extra edge to their game instead of a style statement on the links.

“This is the start of a revolution in the game of golf,” Matt Plum calmly states at the close of a promotional video Jordan Brand created for the shoe.

Only time will tell if he’s right and if Nike remains committed to pushing the lion’s share of its golf effort behind Jordan Brand moving forward.

The new Air Rev is scheduled to go on sale on May 14 at jordan.com and select retail partners in North America, followed by a global launch in the coming months.