Amazon Prime Day is an annual fixture in the shopping calendar, where shoppers can bag a deal on discounted products from Amazon's huge range.

The online retailer has followed a pattern in recent years of having three big sales, one in spring, one in summer and one in autumn.

This pattern appears to be holding so far this year, as Amazon held its Spring Deal Days 2025 sale in March of this year.

Amazon hasn't announced the dates of Prime Day 2025, but as shopping writers who follow the sales closely, we've gathered together all the info we have on when we think it will be and the types of deals you can expect.

Based on the dates of Prime Day in the last couple of years, we think the most likely date for this year's Amazon Prime Day will be 15th and 16th July 2025.

In 2023 and 2024, Amazon held sales on a Tuesday and Wednesday in mid-July.

But with no official announcement yet made, we assume the retailer will follow the same pattern this year.

We will be updating this guide as soon as the dates are officially confirmed.