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Real estate agent reveals dirty tactic he uses to drive up prices
Apr 18, 2025
A flashy real estate agent has come under fire after admitting to using a dodgy sales technique to attract competitive purchase bids.
A-Class Estate Agents Parramatta founder Amir Jahan, 27, claimed all agents use 'imaginary buyers' to drive up sales prices whether they admit it or not.
'Whenever there's a serious buyer, and they make a serious offer, then we say, "You need to hurry up because I'm talking to another buyer, and you're going to miss out". It is a magical phrase and it does work,' he told news.com.au.
'I had a property six months ago, there wasn't even a single buyer, then a serious buyer came in and said, 'I'd like to put in an offer' and two hours later I called him and said, "I have another serious buyer".'
His comments have attracted significant backlash from industry insiders who claim Mr Jahan had painted the profession with an unethical brush.
'I completely disagree with Mr Jahan's comments. Not only are they untrue, but they're also a poor reflection of the agent himself,' Metro Realty agent Joseph Fairchild told Daily Mail Australia.
'Statements like this are exactly why some agents struggle to gain trust and respect in the industry, especially long term. Unfortunately you bring down the industry and other operators also when you operate in this mindset.'
'Integrity is everything in real estate. While you may secure a few listings with questionable tactics, you only have one name and reputation to uphold – and that's what truly lasts.'
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