Justin Bautista loves the Tenderloin. It’s “the whole world in a neighborhood,” he says.

“You can hear five different languages when you go down the street, or you can get food from 15 different cultures on three blocks, you know?” said Bautista, on a recent afternoon, as he ran an errand during his lunch break. “This kind of mosaic of people and businesses and attitude is, to me, what makes any city great.”

Bautista moved to the Tenderloin almost 20 years ago. Nearly 10 years ago, he opened his fashion boutique, Tilted Brim, on Larkin Street’s commercial corridor in Little Saigon. In addition to sweatshirts with TENDERLOIN emblazoned on them like an alma mater, the shop features its own line, a selection of vintage (letterman jackets heavily featured), and merchandise (hats, of course) from various other designers.

The neighborhood seems to love Bautista back. On a recent “First Thursday” evening, which coincides monthly with the Tenderloin Art Walk, the store filled with people perusing the clothing, which hung among repurposed gym lockers. Many were happy to hang out and chat among shelves of trinkets and vintage cameras and other eclectic urban decor.

From behind the counter, Bautista animatedly greeted his customers, many of whom he seemed to know; he introduced himself to the ones he didn’t. Though he usually hosts a pop-up — in March it was a Japanese streetwear brand and a Japanese hip hop DJ for entertainment — this month, people just came out to support and vibe to the smooth indie music in the background.