MTN Nigeria has changed the name of its fibre broadband service, an internet connection that uses fibre-optic cables, from MTN Fibre Broadband to FibreX.

MTN’s Chief Broadband Officer, Egerton Idehen, described the rebranding as a significant milestone in MTN’s journey to enable Nigeria’s digital transformation.

“The launch of FibreX reiterates our dedication to supporting Nigeria’s digital transformation journey,” Idehen said.

According to Idehen, MTN’s FibreX service will be instrumental in supporting this national target through improved infrastructure and access.

“By enhancing our infrastructure and services, we aim to bridge the digital divide and foster inclusive growth,” he said.

The telecoms firm is also backing the Federal Government of Nigeria’s efforts to expand the country’s fibre optic network.

Idehen disclosed that FibreX is expected to contribute to the expansion of the national fibre capacity from 35,000 km to 125,000 km, a plan that includes laying an additional 90,000 km of fibre.

While the infrastructure behind the service remains unchanged, MTN opted for a name that resonates more with customers and reflects its modern vision.

“While the service continues to rely on our powerful FTTH (Fibre to the Home) infrastructure, the new brand name represents a more modern, relatable, and emotionally engaging identity,” Idehen said.